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Lufthansa German Airlines, a world-class international carrier, partnered with BLUE to run a series of cost-effective, measurable online marketing programs.
Challenge
Lufthansa approached BLUE with a request to generate awareness and drive ticket purchases for targeted Lufthansa inter-Asian routes. All ad units needed to be tracked and return on investment measured.
Solution
BLUE developed a search engine marketing (SEM) program that appeared in 6 countries in South East Asia. Relevant keywords were purchased on Google, a leading global search engine. The campaign ran over a 4-week period where qualified visitors were directed to the Lufthansa booking engine on a regular basis.
The program exceeded expectations achieving up to 30% sales conversion rates. As a result, BLUE and Lufthansa are exploring running a longer term search program across Asia Pacific. |
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